Management Agreement With Noble Nest Developments Introduces Contemporary Upscale Living To Cairo
Management Agreement With Noble Nest Developments
Introduces Contemporary Upscale Living To Cairo
A Strategic Partnership Set To Shape The Future Of Upscale Hospitality In Egypt.
Cairo, Egypt, February 25th, 2026. Azur Hospitality is pleased to announce the signing of a management agreement with Nobel Nest Developments, to operate Urban Zen Giza Plateau by Azur, in Q4 of 2026.
Urban Zen Giza Plateau by Azur is located within the high-end Garranah residential compound in the Pyramids area, strategically positioned near the iconic Giza Pyramids and a few meters from the unique Grand Egyptian Museum (GEM), tailored for both short and extended stays, responding to the evolving expectations of the Egyptian, GGC, and international markets.
Urban Zen Giza Plateau by Azur will feature 21 keys in its first phase, offering an unparalleled relaxed living experience with stunning garden and pyramids views. The project boasts a selection of studios, one-bedroom apartments, two-bedroom apartments, three-bedroom apartments, honeymoon suites, and a signature penthouse.
The property will offer fully equipped kitchenettes in all units, two swimming pools, laundry facilities, dedicated parking, vending machines, etc., and a range of thoughtfully curated services designed to support both short and extended stays with comfort and operational efficiency.
Blending contemporary design, operational efficiency, and a calm, refined living environment, each unit combines natural textures and soothing aesthetics, thoughtfully furnished to create a warm, tranquil ambiance that reflects the brand’s emphasis on serenity and elevated living.
The agreement, signed by Adham Garranah, Chief Executive Officer of Azur Hospitality, and Mariam Garranah, Managing Director, Noble Nest Developments, marks a significant milestone in expanding Azur Hospitality’s portfolio in Egypt.
The property will be managed under Urban Zen Residence by Azur, the newly developed Upscale brand by Azur Hospitality. Urban Zen Residence by Azur is designed to meet the evolving needs of modern travelers, business executives, expatriates, and long-stay guests who seek the flexibility of residential-style accommodation combined with the service standards and operational discipline of a professionally managed hospitality brand.
The concept of the Urban Zen Residence by Azur brand directly responds to the growing demand for a not a hotel stay yet a “feel like home” stay in Giza - Egypt, driven by increasing inbound tourism, corporate mobility, expatriate residency, the growing preference for privacy and flexible living spaces, and the rise of blended travel lifestyles.
With its strategic prime location and exceptional amenities, Urban Zen Giza Plateau by Azur is poised to become a landmark destination for discerning travelers and extended-stay seekers in Egypt, particularly as the country continues to witness sustained tourism growth and significant infrastructure investments across the Giza corridor.
As the inaugural property under the brand, it establishes the design language, service philosophy, and operational framework for future Urban Zen Residence by Azur developments.
Commenting on this milestone, Mr. Mounir Garranah, Chairman of Noble Nest Developments, stated: “It fills me with immense pride that the first Noble Nest project is being launched in my homeland, in Egypt’s most culturally and globally significant destinations, near the Grand Egyptian Museum. This project represents a personal dream, to create a distinctive residential concept that combines upscale living with thoughtful, guest-centric services. Partnering with a reputable management company such as Azur Hospitality and launching under the Urban Zen Residence by Azur brand, allows us to shape the future of hospitality with a young trendy brand in a modern and contemporary manner that reflects both ambition and legacy.”
Adham Garranah, Chief Executive Officer of Azur Hospitality, added: “The signing of Urban Zen Residence by Azur with Noble Nest within the Garranah compound marks a significant milestone in our brand expansion strategy in Egypt in general and Cairo in specific. The Pyramids and GEM area represents one of Egypt’s most promising mixed-use and hospitality destinations. Through Urban Zen Residence by Azur, we are introducing a contemporary extended-stay model that combines residential comfort with disciplined hospitality management in one of the most sought-after locations in Giza. Our collaboration with Noble Nest reflects a shared commitment to quality, innovation, long-term asset value creation, and delivering exceptional experiences in an exclusive nest”
About Azur Hospitality
Founded in 1997, Azur Hospitality is a leading hotel management company recognized for pioneering the all-inclusive concept in Egypt. With a portfolio of over 2,800 rooms, we operate across key destinations in the Red Sea region and major Egyptian cities. Our current portfolio includes 10 hotels & resorts in Hurghada, Berenice, Damietta, New Alamein, and Ras El Hekma, with three additional properties currently in the pipeline totaling 350 rooms, further reinforcing our expansion strategy and long-term growth vision in Egypt.
At Azur Hospitality, we combine a deep appreciation for local culture with customized hospitality experiences, creating joyful moments for every guest, fostering community engagement, and delivering profitable returns to our stakeholders.
For more information and the latest company news, please visit our website azurhospitality.com
In addition, connect with us on Facebook Azur Hospitality, on LinkedIn Azur Hospitality, and on Instagram Azur_Hospitality.
About Nobel Nest Developments
Noble Nest Developments, a forward-thinking real estate company founded in 2023 with a clear and personal vision to create upscale, distinctive residential living experiences in unique and prime locations across Egypt.
