Azur Hospitality Expands Its North Coast Portfolio With Strategic Signing of Urban Zen By Azur Crystal Alamein With Darak Group
Management Agreement With Darak Group Introduces Contemporary Upscale Living To New Alamein City
A Strategic Partnership Set To Shape The Future Of Upscale Hospitality In New Alamein
Cairo, Egypt, June 11th, 2026. Azur Hospitality is pleased to announce the signing of a management agreement with Darak Group to operate Urban Zen By Azur Crystal Alamein, a landmark project in New Alamein City scheduled to open in 2029.
Strategically located at Kilometer 111 in New Alamein City, Crystal Alamein represents a new benchmark for upscale tourism and long‑term investment. The project is designed to deliver a fully integrated hospitality and upscale experience, combining Darak’s precision in real estate development with Azur’s three decades of operational excellence in hospitality management.
Urban Zen By Azur Crystal Alamein will feature upscale units across six‑story buildings with ultra‑super‑lux finishes. The property boasts four main façades overlooking the sea, lakes, Alamein Towers, and the iconic tower, offering breathtaking panoramic views that embody upscale living.
This agreement, signed by Mr. Adham Garranah, CEO of Azur Hospitality, and Eng. Sherif Kamel, CEO of Darak Group, represents a strategic milestone in expanding Azur’s portfolio while reinforcing Darak’s vision of precision, trust, and community‑driven development.
Crystal Alamein will be managed under Urban Zen By Azur, Azur Hospitality’s upscale serviced residences brand. Urban Zen By Azur is designed to meet the evolving needs of modern leisure travelers, business executives, expatriates, short and long‑stay guests who seek the flexibility of residential‑style accommodation combined with the service standards of a professionally managed hospitality brand.
Adham Garranah, CEO of Azur Hospitality, stated: “Partnering with Darak Group to launch Crystal Alamein reflects our shared commitment to quality, innovation, and long‑term value creation. New Alamein is one of Egypt’s most promising destinations, and through Urban Zen By Azur we are introducing a contemporary short and extended‑stay model that blends residential comfort with upscale hospitality management.”
Eng. Sherif Kamel, CEO of Darak Group, added: “Crystal Alamein embodies Darak’s philosophy of building with trust, precision, and distinction. Partnering with Azur Hospitality ensures that our vision of creating integrated communities is matched with operational excellence, elevating the guest experience and setting a new benchmark for upscale living in Egypt.”
About Azur Hospitality
Founded in 1997, Azur Hospitality is one of Egypt’s leading hospitality management companies, recognized for pioneering the all‑inclusive concept in the Egyptian market and for nearly three decades of operational excellence, innovation, and strategic growth.
With a diversified portfolio exceeding 3,000 operational keys across Egypt’s premier tourism, leisure, and urban destinations, Azur Hospitality continues to shape the hospitality landscape through performance‑driven management, market‑responsive expansion, and guest‑centric experiences.
The company’s portfolio is anchored by two distinctive sub‑brands:
Azur Hotels & Resorts – its flagship lifestyle hospitality platform featuring 10 strategically located properties across the Red Sea and Mediterranean destinations of Hurghada, Berenice, New Damietta, New Alamein, and Ras El Hekma.
Urban Zen By Azur – its upscale branded serviced apartments platform with landmark properties in prime Giza and Cairo locations, including Urban Zen Giza Plateau, Urban Zen Menorca Zayed, Urban Zen Crystal Alamein, and Urban Zen D.Mile Zayed.
Supported by a robust development pipeline of additional properties, Azur Hospitality remains committed to expanding its footprint across Egypt and the Middle East while delivering customized hospitality solutions that blend local culture, modern lifestyle, operational excellence, and commercial performance.
About Darak Group
