Urban Zen Giza Plateau
Azur Hospitality Expands Cairo Portfolio With The Strategic Signing Of
Urban Zen Giza Plateau
Management Agreement With Noble Nest Developments Introduces
The Contemporary Upscale Living To Cairo
A Strategic Partnership Set To Shape The Future Of Upscale Hospitality In Egypt
Cairo, Egypt, February 25th, 2026. Azur Hospitality is pleased to announce the signing of a management agreement with Nobel Nest Developments to operate Urban Zen Giza Plateau in Q4 of 2026.
Urban Zen Giza Plateau is located within the high-end Garranah residential compound in the Pyramids area, strategically positioned near the iconic Giza Pyramids and a few meters from the unique Grand Egyptian Museum (GEM), tailored for both short and extended stays, responding to the evolving growing demand of the Egyptian, GGC, and international markets.
Urban Zen Giza Plateau will feature 21 keys in its first phase, offering an unparalleled relaxed living experience with stunning garden and pyramids views. The project boasts a selection of studios, one-bedroom apartments, two-bedroom apartments, three-bedroom apartments, honeymoon suites, and a signature penthouse.
Urban Zen Giza Plateau will offer fully equipped kitchenettes in all units, two swimming pools, laundry facilities, dedicated parking, vending machines, etc., and a range of thoughtfully curated services designed to support both short and extended stays with comfort and operational efficiency.
Blending contemporary design, operational efficiency, and a calm, refined living environment, each unit combines natural textures and soothing aesthetics, thoughtfully furnished to create a warm tranquil ambiance that reflects the Urban Zen By Azur brand’s emphasis on serenity and elevated living.
The agreement, signed by Adham Garranah, Chief Executive Officer of Azur Hospitality, and Mariam Garranah, Managing Director, Noble Nest Developments, marks a significant milestone in expanding Azur Hospitality’s portfolio in Egypt.
The property will be managed under Urban Zen by Azur, the newly developed Upscale brand by Azur Hospitality. Urban Zen by Azur is designed to meet the evolving needs of modern travelers, business executives, expatriates, and long-stay guests who seek the flexibility of residential-style accommodation combined with the service standards and operational discipline of a professionally managed hospitality brand.
The concept of the Urban Zen by Azur brand directly responds to the growing demand for a not a hotel stay yet a “feel like home” stay in Giza - Egypt, driven by increasing inbound tourism, corporate mobility, expatriate residency, the growing preference for privacy and flexible living spaces, and the rise of blended travel lifestyles.
With its strategic prime location and exceptional amenities, Urban Zen Giza Plateau is poised to become a landmark destination for discerning travelers and extended-stay seekers in Egypt, particularly as the country continues to witness sustained tourism growth and significant infrastructure investments across the Giza corridor.
As the inaugural property under the brand, it establishes the design language, service philosophy, and operational framework for future Urban Zen by Azur developments.
Commenting on this milestone, Mr. Mounir Garranah, Chairman of Noble Nest Developments, stated: “It fills me with immense pride that the first Noble Nest project is being launched in my homeland, in Egypt’s most culturally and globally significant destinations, near the Grand Egyptian Museum. This project represents a personal dream, to create a distinctive residential concept that combines upscale living with thoughtful, guest-centric services. Partnering with a reputable management company such as Azur Hospitality and launching under the Urban Zen by Azur brand, allows us to shape the future of hospitality with a young trendy brand in a modern and contemporary manner that reflects both ambition and legacy.”
Adham Garranah, Chief Executive Officer of Azur Hospitality, added: “The signing of Urban Zen by Azur with Noble Nest within the Garranah compound marks a significant milestone in our brand expansion strategy in Egypt in general and Cairo in specific. The Pyramids and GEM area represents one of Egypt’s most promising mixed-use and hospitality destinations. Through Urban Zen by Azur, we are introducing a contemporary extended-stay model that combines residential comfort with disciplined hospitality management in one of the most sought-after locations in Giza. Our collaboration with Noble Nest reflects a shared commitment to quality, innovation, long-term asset value creation, and delivering exceptional experiences in an exclusive nest”
About Azur Hospitality
Founded in 1997, Azur Hospitality is one of Egypt’s leading hospitality management companies, recognized for pioneering the all-inclusive concept in the Egyptian market and for nearly three decades of operational excellence, innovation, and strategic growth.
With a diversified portfolio exceeding 3,000 operational keys across Egypt’s premier tourism, leisure, and urban destinations, Azur Hospitality continues to shape the hospitality landscape through performance-driven management, market-responsive expansion, and guest-centric experiences.
The company’s portfolio is anchored by two distinctive sub-brands: Azur Hotels & Resorts, its flagship lifestyle hospitality platform featuring 10 strategically located properties across the Red Sea and Mediterranean destinations of Hurghada, Berenice, New Damietta, New Alamein, and Ras El Hekma; and Urban Zen By Azur, its upscale branded serviced apartments platform with landmark properties in prime Giza locations, including Urban Zen Giza Plateau and Urban Zen Menorca Zayed.
Supported by a robust development pipeline of additional properties, Azur Hospitality remains committed to expanding its footprint across Egypt and the Middle East while delivering customized hospitality solutions that blend local culture, modern lifestyle, operational excellence, and commercial performance.
Through its integrated approach, Azur Hospitality creates sustainable value for investors, dynamic career environments for its teams, and memorable lifestyle and upscale experiences for guests.
For more information and the latest company news, please visit our website azurhospitality.com
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About Nobel Nest Developments
