Azur Hospitality Strengthens Its Presence In Cairo Through The Strategic Signing
Of Urban Zen Menorca Zayed
Management Agreement With Mardev Developments To Bring Modern Upscale Living
To Sheikh Zayed
A Strategic Partnership To Shape The Next Chapter Of Hospitality Investment In Egypt
Cairo, Egypt, May 1st, 2026. Azur Hospitality is pleased to announce the signing of a management agreement with Mardev Developments to operate Urban Zen Menorca Zayed in Q1 of 2030.
Located within the new Menorca compound in Sheikh Zayed, Urban Zen Menorca Zayed benefits from a prime position in one of Cairo’s fastest-growing urban hubs. The development is thoughtfully designed for short and extended stays, addressing the increasing demand from Egyptian, GCC, and international markets.
Urban Zen Menorca Zayed will feature a curated selection of branded serviced apartments, offering an unparalleled relaxed living experience within a contemporary upscale setting. The project boasts a selection of studios, one-bedroom apartments, two-bedroom apartments, three-bedroom apartments, and villas, all designed to meet the expectations of the modern discerning guest, resident and investor.
Combining contemporary design with seamless operational efficiency, each unit is crafted to deliver a serene and refined living experience. Featuring natural materials, soft aesthetics, and carefully curated furnishings, the spaces evoke a sense of warmth and tranquility, reflecting the true essence of Urban Zen By Azur.
This agreement, executed by Adham Garranah, Chief Executive Officer of Azur Hospitality, and Eng. Zohdy Zahran, Chairman of Mardev Developments, underscores a strategic milestone in the continued growth of Azur Hospitality’s portfolio in Egypt.
The project will be managed under Urban Zen By Azur, the newly launched upscale brand of Azur Hospitality, created to serve the changing expectations of modern travelers, corporate executives, expatriates, and extended-stay guests. It combines the comfort and flexibility of residential living with the consistency and excellence of a professionally operated hospitality brand.
The Urban Zen By Azur brand is a direct response to the increasing demand for residential-style hospitality in Sheikh Zayed, fueled by inbound tourism, and the growing shift toward flexible, privacy-driven living. Leveraging a prime location and strong amenity offering, Urban Zen Menorca Zayed is strategically positioned to capture this demand and establish itself as a key investment-driven destination in Cairo, in line with Egypt’s sustained tourism growth and ongoing infrastructure investments in the Sheikh Zayed corridor.
As the brand’s second development, Urban Zen Menorca Zayed builds on the foundation set by Urban Zen Giza Plateau, the 1st Urban Zen property in Egypt, further strengthening the brand’s distinctive design identity, service ethos, and operational standards.
Commenting on this milestone, Eng. Zohdy Zahran, Chairman of Mardev Developments, stated: “We are proud to partner with Azur Hospitality to bring Urban Zen By Azur to Menorca Zayed. This collaboration reflects our shared commitment to delivering an exceptional branded living product in Sheikh Zayed, one that sets a new benchmark for upscale branded serviced apartments in the area and delivers long-term value to our investors and residents.”
Adham Garranah, Chief Executive Officer of Azur Hospitality, added: “The signing of Urban Zen By Azur with Mardev Developments at Menorca Zayed marks an important milestone in our multi-brand expansion strategy in Egypt. The city of Sheikh Zayed represents one of Cairo’s most sought-after urban destinations, and we are proud to introduce our upscale branded serviced apartments model to this vibrant community. Through Urban Zen by Azur, we are combining residential comfort with disciplined hospitality management to create an experience that is equally compelling for guests, residents and investors. Our collaboration with Mardev reflects a shared commitment to quality, innovation, and long-term value creation.”
About Azur Hospitality
Founded in 1997, Azur Hospitality is one of Egypt’s leading hospitality management companies, recognized for pioneering the all-inclusive concept in the Egyptian market and for nearly three decades of operational excellence, innovation, and strategic growth.
With a diversified portfolio exceeding 3,000 operational keys across Egypt’s premier tourism, leisure, and urban destinations, Azur Hospitality continues to shape the hospitality landscape through performance-driven management, market-responsive expansion, and guest-centric experiences.
The company’s portfolio is anchored by two distinctive sub-brands: Azur Hotels & Resorts, its flagship lifestyle hospitality platform featuring 10 strategically located properties across the Red Sea and Mediterranean destinations of Hurghada, Berenice, New Damietta, New Alamein, and Ras El Hekma; and Urban Zen By Azur, its upscale branded serviced apartments platform with landmark properties in prime Giza locations, including Urban Zen Giza Plateau and Urban Zen Menorca Zayed.
Supported by a robust development pipeline of additional properties, Azur Hospitality remains committed to expanding its footprint across Egypt and the Middle East while delivering customized hospitality solutions that blend local culture, modern lifestyle, operational excellence, and commercial performance.
Through its integrated approach, Azur Hospitality creates sustainable value for investors, dynamic career environments for its teams, and memorable lifestyle and upscale experiences for guests.
For more information and the latest company news, please visit our website azurhospitality.com
Mardev Developments is a leading Egyptian real estate developer with over 30 years of experience in delivering modern residential and mixed-use projects. Built on the legacy of Al-Marwa Contracting Company (established in 1989), the group combines deep expertise in contracting, engineering, and real estate investment with a strong operational platform.
With a growing portfolio across key destinations including New Cairo, the New Administrative Capital, and Sheikh Zayed, Mardev is recognized for its commitment to quality, innovation, and efficient project execution. The company focuses on developing integrated communities that align with evolving lifestyle needs while delivering long-term value to clients and stakeholders.
